Our Story

Hi Everyone!

With over 20 years in the beauty industry, I've now set out on a personal desire to find the very best of luxury, clean beauty and make it accessible to others.

I'm excited to offer a shopping experience where you can relax knowing that you're going to be guided with expertise. My intention to shop clean aligns with what we stock on our shelves.

"Verde" is a surname. In Spanish, Portuguese, Italian and Romanian it means "Green".

Verde features hand-picked luxury green beauty, results driven nontoxic

facials, and more. Located in the heart of DePere, It is Wisconsin’s

largest retail and online destination for the best of natural beauty.

In short, Verde is a thoughtfully curated collection of many

world-leading high performance clean beauty and wellness brands.

Starting your clean, non-toxic and paraben-free skincare journey

doesn't have to be scary. Stop in at Verde and we will hand pick

products for you to achieve the results you are looking for.

xx Lori

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Luxury Clean Beauty

Our team

We offer our guests the highest level of luxury clean beauty products on the market to meet your skin care needs.

Joy

Hi I'm Joy! I LOVE being part of the Verde team. My favorite things about Verde are the fantastic products and our focus on helping others feel and look their best. When I'm not at the store I'm speding time with my husband and son. During my free time I love to go golfing, shopping, reading and traveling. Come and see me Wednesday evenings and occassional Saturdays at the store.
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Lauren

Hi, I am Lauren! I am Verde's first full-time employee with is so exciting! Some of my favorite things to fill my time with are being with my family and friends, spending as much time outdoors; finding new creative outlets, and working at Verde with the amazing Lori! I cannot wait to meet you!
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Madi

Hi, I'm Madi! My journey at Verde began right at the beginning of Verde's existence. My love for everything clean beauty has grown since being able to be a part of this incredible team. Outside of work you can find me boating with friends, trying new restaurants and playing pickleball and tennis. Some of my favorite brands we carry in-store are Osea, Sonya Dakar and Ursa Major.
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Sophie

I'm Sophie! I'm a currently a student and I love working at Verde. When I'm not at the store, I'm usually playing tennis or hanging out with family and friends. I've been working here for almost a year and there is not a more welcoming place to be!
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Aleigh

Hi, I'm Aleigh! I'm obsessed with clean beauty and own (almost) every product the store carries. I can't wait to see you at the store and help you with product selections.
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Stroll to Self Care night Testimonial

An epic night at Verde is more than just a shopping experience; it's a dive into the luxurious world of clean beauty, guided by the passionate vision of its owner.

Surrounded by like-minded neighbors who share a commitment to natural beauty, the atmosphere is one of community and shared discovery.

Situated in the charming heart of De Pere, Wisconsin, Verde stands as a beacon for those seeking the pinnacle of natural beauty, where every detail is handpicked to ensure an unparalleled experience.